FEATURED
Driving multi-channel impact by turning complex cybersecurity data into visually compelling publications and campaigns.
Content & Campaigns
Client
Red Canary
My Role
Editorial Design, Visual Strategy
Red Canary Threat Detection Report
As a key creative lead for Red Canary’s flagship annual report since 2020, I helped shape its visual evolution across seven editions. Presenting concepts to executive leadership and working alongside the Creative Director to guide our agency parter, Shaped By, I helped transform complex threat telemetry into an award-winning publication reaching tens of thousands of global security leaders.
Each edition began alongside the Community Research team to conceptualize unique visual themes. As the project scaled, I collaborated with our Creative Director on agency web syncs to enforce brand quality, directly owned the 100+ page report PDF, and mentored designers on the Executive Summary PDF design and secondary campaign assets.
In-House Creative Team: Dominic Heidt, Dalton Vanhooser, Margaret Garcia, Kelsey Compton
Creative Director: Milan Klusacek | Agency Support: ShapedBy
2021 Hermes Creative Awards Gold & Platinum Winner!
Targeted Demand Generation
Beyond flagship publications, I worked closely with our marketing teams and leadership to establish visual campaign themes that drove performance marketing and community education.
MDR Buyer's Guide
After designing the core MDR Buyer’s Guide PDF, agency partners adapted the concept for paid ads, while I directly executed display ads and organic social graphics across LinkedIn, Reddit, Facebook, and X to drive gated downloads.
2025 Security Operations Trends Report
I built this report in a landscape slide-deck format so it could pull double duty as an editorial guide and a practical sales enablement tool. The layout puts key stats and data visualizations front and center on every page.
EDR Evaluation Guide
A complete visual refresh of a foundational Red Canary resource. This guide offers an objective breakdown of essential vendor features and evaluation criteria for security leaders, without promoting specific software products. Rebuilt as an ungated asset to educate the community and build brand trust.
Across seven years of flagship publications and demand generation campaigns, these integrated assets helped establish Red Canary as a leading voice in cybersecurity while driving of thousands of qualified leads.