FEATURED
Thoughtful design translates brand identity into dynamic physical spaces, creating cohesive, impactful event experiences that resonate with employees and customers.
Experiential Design
Clients
Red Canary,
Zscaler
My Role
Brand Experience, Spatial Design,
Art Direction
2025 Company & Sales Kickoff
I designed the visual identity for Red Canary’s kickoff events hosted in Dallas for 500+ attendees. Partnered with the events team and leadership to bring dual themes to life across the entire venue experience. I led the theme design process, exploring multiple visual directions alongside the Creative Director. To bring the main theme, Turn Up the Heat, to life without relying on literal fire graphics, we aligned on a concept anchored in the vibrant colors of a Southwestern sunrise to symbolize momentum and a new era for our teams.
Turn Up the Heat (CKO)
Built on an expansive
gradient capturing the energy
and warmth of a new day.
Be the Spark (RKO)
Extended the primary system into
a sharp, high-intensity color-way, representing the catalyst needed
to ignite sales goals.
After landing the final concept, I built out the production design system and worked alongside agency OBE to roll out touchpoints at scale—spanning environmental wayfinding, room graphics, executive decks, and stage lighting cues.
Hosted Brand Events
Red Canary Live
I art directed the scalable event identity for a multi-city hosted event series, mentoring a graphic designer through the iterative design process. To bring the theme to life, I built a custom Cvent website for registration, designed mainstage keynote decks, created paid and organic social graphics, and produced all environmental signage, including stage backdrops, wayfinding, and digital agendas.
Art Yard District at ZenithLive
I designed a distinct visual theme for the Artyard District activation at the Zenith Live after-party in Allegiant Stadium, executing assets that included entrance signage, graphics for multiple bars, and a 10-foot interactive coloring wall for attendees.
Expo & Booth Design
Under the direction of our Creative Director and CMO, we partnered with an agency on structural booth layouts, which I designed the wall graphics for at national events like RSA and Black Hat. Through iterative stakeholder reviews, I scaled these visual systems from 10x10' to 30x30' footprints over my six years at Red Canary, while also equipping regional sales teams with banners, tablecloths, and event signage.
