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FEATURED
Good design turns standard merch into coveted gear, creating elevated, branded pieces people actually want to keep and wear.
Clients
Red Canary,
Zscaler
My Role
Art Direction, Design,
Illustration
More than merch
How do you celebrate a major milestone without diluting a cult-favorite brand identity? To close the Red Canary era alongside Zscaler, the final event tee honored a legacy of iconic merch with a heartfelt collector’s item for what comes next.
Concept
Balancing heritage elements with fresh brand cues to tell a unified story.
Recognition
A limited-run tee featuring "Clear Skies Ahead", honoring Red Canary heritage while signaling a new era with Zscaler.
At Red Canary, we handed out over 6,000 exclusive shirts annually, including the popular 2025 "Be Kind" tee rooted in our core values. That momentum carried directly into Zscaler event drops for Zenith Live and custom gear for employees attending the 2026 World Cup.
From limited-edition tees to custom Nikes and backpacks, high-value gear transcends basic promotional giveaways. Strategic design creates authentic cultural touchpoints that transform everyday objects into lasting brand loyalty.
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